Vision 2030 was announced just over a year ago. The Vision’s aim: to move Saudi Arabia in a new direction—socially, culturally, institutionally, and of course, economically. Critics said it was too ambitious; optimists rebutted with enthusiasm; and, pragmatists argued that even if the strategy fell short- the effort alone would yield positive results. The reality resides somewhere among the three. Substantially, constructive strides were made over the last year; however, as is to be expected with a massive reform process, preliminary mistakes were also made. Although eventually rectified, these mistakes impeded the pace of progress and dented public sentiment. The aim of this brief is to reflect on the Vision’s effect to date, both the positive and the negative aspects.